Hey, May the 4th be with you. We know it’s with us today because we got word from the folks at Velon that our access to in-ride video in the pro peloton will expand for the next two years–Velon today announcing that it has entered into an exclusive partnership with GoPro.
The new expanded deal will see Velon’s 11 pro-tour teams capture on-bike race and insightful behind-the-scenes footage using GoPro Hero4 Session cameras, delivering previously inaccessible footage from the WorldTour teams during the 2016 and 2017 seasons.
One of Velon’s key objectives has been to improve the fan experience at races. The deal sees a doubling of cameras so that Velon’s teams – whether it’s the riders, the team bosses, mechanics or support crew – can capture even more compelling and revealing content, both on and off the bike.
Giving us a taste of what’s to come, Velon and GoPro kicked off their agreement with Paris-Roubaix weekend – which featured Mathew Hayman (Orica-GreenEdge) sprinting to a thrilling win in the velodrome – making it the first time that onboard and behind the scenes footage have been captured at this race to deliver a stronger, more compelling story behind the Queen of the Classics. Check out the video for yourself, and get stoked on what’s in store for the future of the sport:
“We are very excited about our renewed partnership with Velon, which enables GoPro to continue bringing completely new insights to the sport of cycling,” said GoPro’s Todd Ballard, Senior Director of Lifestyle Marketing. “This year we’ll bring the fans even closer to their favorite athletes by telling the stories that move the sport – the stories you usually don’t get to see.”
The deal continues Velon’s momentum towards establishing long term stability for the teams and builds on the first multi-team partnership and content capture deal in the history of professional road cycling, that delivered a new window into the sport during the 2015 season with GoPro. Their HERO 4 Session camera was used for the first time in the Tour de France last year to some fairly spectacular results, and expanding that footage into a more inclusive experience for viewers should be a major win for us.
Formed by 11 pro cycling teams in 2014, Velon is wholly owned and controlled equally by BMC Racing Team, Etixx – Quick-Step, Lampre-Merida, Lotto-Soudal, Orica GreenEDGE, Cannondale Pro Cycling Team, Team Giant-Alpecin, Team LottoNL – Jumbo Pro Cycling Team, Team Sky, Tinkoff, Trek-Segafredo.
- Head to the Velon YouTube Channel for more footage this season.
- Also check out the trailer for GoPro’s Beyond the Race YouTube series, for new behind-the-scenes footage throughout the 2016 season.